Privacy Policy

1. Who we are

AutoPrices (“we”, “us”, “our”) operates the website at autoprices.co.uk. We are the data controller for any personal data processed in connection with your use of this site.

For privacy questions or data-rights requests, contact us at autopricesuk+privacy@gmail.com.

2. What data we collect

Vehicle listing data (not personal)

AutoPrices displays vehicle pricing and specification information. This is not personal data.

Usage data

When you visit our site we may collect standard server log information. We collect page views, session duration, and interactions through Google Analytics 4. Advertising services, when enabled, are configured to respect applicable consent choices.

Cookies

We use strictly necessary cookies to operate the site (e.g. session management) and Google Analytics cookies and similar technologies for site measurement. Advertising technologies are only used when enabled and after the applicable consent choice. Clearing your browser cookies may remove stored settings.

3. How we use your data

• To operate and improve the AutoPrices platform
• To understand how visitors use the site (analytics)
• To serve advertisements that help fund the service
• To respond to enquiries sent to us directly

We do not sell your personal data to third parties.

4. Legal basis for processing

Under UK GDPR, we process personal data on the following bases:

• Legitimate interests — operating and improving the site, preventing abuse.
• Consent — advertising storage, measurement, and personalization where required.
• Contract — where you have created an account or subscribed to a paid tier.

5. Third-party services

We use the following third-party services which may process data on our behalf:

• Google Analytics 4 — website analytics, loaded when enabled in the deployed configuration.
• Google AdSense — advertising and related ad technology providers. Google may use cookies and similar identifiers to serve and measure ads, subject to your consent choices and Google's policies.

6. Advertising cookies and your choices

Third-party vendors, including Google, may place and read cookies on your browser or use web beacons, IP addresses, and similar identifiers when ads are served on this site. Third-party vendors may use cookies to serve ads based on your prior visits to this site or other websites. Google's advertising cookies enable Google and its partners to serve ads based on those visits.

For visitors in the UK, the EEA, and Switzerland, we use Google's consent management platform when advertising is enabled to collect and record the choices required for advertising storage and personalization. AdSense is currently disabled in the deployed configuration.

You can manage personalized advertising through Google Ads Settings or opt out of some participating vendors through aboutads.info. Google also explains how it uses data when you use partner sites and apps in its partner-sites privacy information.

7. Data retention

We retain server logs and operational data only as long as necessary for the purposes described in this policy. Analytics data is subject to Google's own retention policy. We do not retain personal enquiry data longer than necessary to respond to you.

8. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Rectification of inaccurate data
• Erasure (“right to be forgotten”)
• Restriction of processing
• Data portability
• Object to processing based on legitimate interests

To exercise these rights, email autopricesuk+privacy@gmail.com or lodge a complaint with the Information Commissioner's Office (ICO).

9. Changes to this policy

We may update this policy from time to time. Material changes will be reflected in the “Last updated” date above. Continued use of the site after changes constitutes acceptance of the revised policy.

10. Contact

For questions about this policy, advertising choices, or the AutoPrices service, contact us at autopricesuk+privacy@gmail.com.